Photo by Ben Mack on Pexels.com I still feel the Hype of this promising rhetoric, that has been sold to us by our “society” in the last decades-express your uniqueness, be yourself! Do not let others define your own desires. But, for some reason, it seems to me that the more we push this story, the less “authentic” we become. Just take a look at the social media- everybody wants to look the same. Everybody wants to go to the same holiday destinations; wear the same clothes; l

Photo by: Paola K; Quintana Roo, México No puedo imaginarme, que en estos tiempos exista alguien que no aspire al comfort como estilo de vida. ¿Para qué nos esforzamos tanto en obtener tanta riqueza material, si no es para poder vivir con más comodidad? ¿Para qué inventar tantas industrias que producen cosas o proveen servicios, si no es porque queremos vivir una vida más fácil, con más lujos y excentricidades? Creo que toda nuestra estructura social y mentalidad colectiva en

Photo by James Wheeler on Pexels.com I am not a believer of mainstream truths. Of course, with the exception of the irrefutable laws of nature, which, are not human made; and most likely are wrongly interpreted by us. I don’t believe in universal remedies. I don’t believe that we can standardize human affairs. Specially in business, this seems like it’s been an obsession for many decades. We have overall what I call institutional “vectors”; different areas of our society wher